PlayStation has teamed up with the Eden Project in Cornwall this week for a joint message.
It celebrates the launch of Horizon Forbidden West, the upcoming action role-playing video game for the PlayStation 4 and PlayStation 5, as a sequel to 2017's Horizon Zero Dawn, while at the same time highlight the the importance of the UK’s wildflower habitats.
To mark the occasion, PlayStation and the Eden Project have lit up the iconic biomes in St Austell, as a representation of Aloy’s Shieldwing that features in Horizon Forbidden West.
Eden has been home to the National Wildflower Centre since 2018, combining conservation and creativity to bring new wildflower habitats in underused spaces across the UK.
It is estimated that 97% of wildflower meadows in England and Wales have been lost since the 1930s.
As part of the new partnership, a 12-acre wildflower habitat will be created in Morecambe, Lancashire, home to the new Eden Project North that is due to open in 2024.
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The wildflowers will be sown in March this year and spread across sites in and around the town.
David Harland, CEO of Eden Project International, said: “We are delighted to be working with PlayStation to create new wildflower habitats in Morecambe. In supporting these new nature spaces this project further underlines our commitment to the town and our desire to make a lasting transformation to the residents of Morecambe and the place they live.”
The game Horizon Forbidden West will pick up the story of Aloy as she braves the Forbidden West – a majestic but dangerous frontier that conceals mysterious new threats.
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