A new specialist flapjack shop has opened in Cornwall this week and will be supporting a local charity.

'Flapjackery' on Fore Street in St Ives is offering a variety of, gluten free flapjacks as well as a host of other sweet treats.

Should customers choose a St Ives specific box of three or six flapjacks, 50p and £1.50 respectively will be donated to St Ives Lifeboat Station, as well as 20p for every customer who opts not to use a recyclable box.

Though owners Carol Myott and Sally Jenkin now have five of these outlets, the St Ives branch is their first Flapjackery on Cornish soil.

Carol said: “We’re so excited about opening in St Ives, which is such a busy town, and brimming with energy.

"We’re also delighted to be supporting St Ives Lifeboat Station too. The coastline plays such an important role both for work and pleasure and the lifeboat crews do an important and courageous job helping to keep the seas a safer place.

“It’s incredible to think that flapjacks are so popular. We’re particularly looking forward to opening in St Ives as we’ve had such a warm welcome, and we’re looking forward to making lots of new friends in the town.”

In 2021 Flapjackery raised a total of £2,224 in donations from people who went box-free, which equates to 11,124 boxes not going into landfill, and from buying shop-specific boxes.

The money has been donated to Wells Cathedral, the Dartmoor Search and Rescue Group and the RNLI Minehead, with RNLI Plymouth and now RNLI St Ives is included in its charitable donations for 2022.

Rob Cocking, St Ives Lifeboat coxswain, said: "We are delighted that Flapjackery has selected St Ives RNLI as their chosen charity. Just as our RNLI lifeboat crews are made up of local people doing extraordinary things, so too are the businesses that give generously and enable us to continue to launch our lifesaving service.

"Welcome to St Ives Flapjackery, and thank you for your support of our service."