A CHILDREN’S ethical clothing designer Frugi has teamed up with creative hub Falmouth University who are the hosting the brand’s location for their Back to School outerwear range in the Autumn/Winter '22 collection.
Frugi, which means fruits of the earth in Latin, is a Helston-based sustainable children’s clothing and accessories company who say they have a mission to love the planet we play on.
About half of Frugi’s current creative team consist of Falmouth University photography alumni who have returned to their roots for Frugi’s Autumn campaign.
The company have opted to base their entire shoot at Falmouth's striking Fox Gardens – a location renowned for its tropical plants, lush gardens, and whimsical pathways.
Falmouth University BA Fashion Photography students Sinead Flanagan and Gee Frye were invited to assist on the shoot to experience a commercial shoot environment through Falmouth lecturer and mentor Jonathan Simms, a tutor for one of Frugi’s photography team.
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Of Falmouth’s collaboration with Frugi, Sustainable Fashion expert and course leader, Tom Crisp, said: "Sustainability is a core area in our learning and teaching at Falmouth, so it's nice to see a Cornish brand like Frugi incorporating the principles of sustainable fashion into their design process.
"It's also wonderful that Frugi's creative team have a strong connection with Falmouth and that they've chosen our campus for their Autumn collection’s photography location.
"Our students and graduates are passionate about creativity and collaboration - it's great to see them play their part in the development of the Autumn campaign for a well-respected UK brand based here in Cornwall."
Frugi’s Head of Design, Jeni Bolton, said: "We know how important ethical fashion and product design are to our customers and Falmouth's own values of innovation and creativity mirror our own.
"Not only was Falmouth's Fox Gardens an ideal location to shoot our next collection but it was fantastic for some of our photography team to return to the place where they learned their craft.
"Cornwall is home to a wonderfully entrepreneurial and creative community, and it is a privilege for Frugi be a part of it."
In June 2019, Falmouth University declared a climate and ecological emergency.
As an educational institution, Falmouth University says it is committed to operating in ways that are environmentally conscious, driving sustainable behaviours and empowering their people to act.
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