Update given over Land's End Signpost in Cornwall plans

As revealed last week, Courtwood Photographic, the Penzance-based company that currently run the iconic signpost at Land's End, will not have its contract renewed by the Land's End administration.

The news was broken online by Peter Puddiphatt, who worked taking photographs of people at the site, after he concluded his 28-year career on December 28, prompting fears of the signpost's complete disappearance.

In a Facebook post, Mr Puddiphatt stated it was "the end of an era."

However, Land's End Landmark, the company that operates the site at which the signpost is found have released a statement regarding the future running of the Cornish attraction. 

The statement reads: "Some recent media reports have suggested that as of January 2024 there will no longer be an iconic Signpost photo opportunity at Land’s End.

"We would like to take this opportunity to reassure all visitors that the iconic signpost will remain as a photo opportunity at Land’s End, and it is only the Courtwood Photographic Ltd contract that has come to an end.

"As of January 2024 the iconic signpost experience will be operated by the team at Land’s End.

"Visitors to site will still be able to enjoy their personalised photo experience, following significant investment into the signpost area, Penwith House shop, and improvements to the technologies used.

"We look forward to welcoming guests to Land’s End, and creating many more special memories for visitors at the iconic Land’s End signpost."

General Manager for Land’s End, Trevor Broome, added: "As we invest significant sums into the refurbishment of the signpost area and technology used, the operation will differ slightly from before, however, the iconic signpost will remain.

"All our visitors will still be able to create lasting memories of their visit to Land’s End with a signpost photo opportunity, and take their photo away with them on the same day."