Beauty and wellbeing brand Rituals joined an array of companies opening new stores in Truro this week.

To celebrate the opening yesterday (January 25), Rituals will be hosting a launch event taking place on Saturday, January 27, when the first 50 customers to buy something will receive an exclusive luxury goodie bag.

The new store is at 1 Pydar Street.

“We have recently had an encouraging number of new businesses opening in Truro, so we are thrilled that Rituals will be coming to Cornwall and opening in the city centre," said Alun Jones, Truro BID Manager.

"We welcome Rituals to Truro, as the national luxury home and body cosmetics brand will help to entice customers to the high street, and will be a great addition to the city’s current mix of national and independent shops in Cornwall’s retail capital.” 

Annemarie Forsyth, managing director, Rituals Cosmetics (UK & Ireland), said: “We are so excited to be opening this store in Truro, expanding the Rituals interactive experience in the UK.

"Living during these ever-changing, fast-paced times, we understand more than ever the need for creating moments of joy and feeling balanced during our everyday life.

"The new Rituals store will help customers to achieve a sense of wellbeing by finding the perfect products that will help them to balance the body, mind and soul. This opening marks an exciting time for the brand in growing our retail presence across the UK.”

To celebrate the opening, the Rituals store will be offering experiences and offers to customers that will be valid until March 3, 2024, see instore for details