Royal Cornwall Show has announced its two official charities for the event in June.
The Royal National Lifeboat Institution (RNLI) and Citizens Advice Cornwall will be the beneficiaries as the show aims to boost their fundraising and raise awareness.
Both are organisations that strive to save lives, albeit in very different ways.
The RNLI, celebrating 200 years of service, has saved more than 146,000 lives, with over 7,000 lives saved in Cornwall.
Supported by voluntary donations, the organisation's lifeboats are manned by highly trained volunteers, cementing its place as a remarkable rescue organisation.
RNLI’s head of region for the South West, Adrian Carey, expressed his delight: "The RNLI is delighted to have been selected, especially in our 200th year.
"The RNLI has had, and continues to have, a strong presence in Cornwall, operating 14 lifeboat stations and lifeguarding 60 beaches in peak season.
"The show gives us the opportunity to shine a light on the fantastic work of our lifesavers, as well as inspire new people to get involved".
During the three-day Royal Cornwall Show, the RNLI will not only fundraise, but also create awareness about volunteer opportunities.
They're also set to provide vital water safety advice alongside various demonstrations.
An engaging competition to fashion hanging baskets from lifeboat helmets will also take place in the Flower Marquee.
The second charity, Citizens Advice Cornwall, provides free, impartial and confidential advice on a wide range of issues.
In the last year, the charity's offices around Cornwall have lent a helping hand to over 8,000 people, assisting them gain £4.6m in income, with 88 per cent expressing satisfaction in the progression of their cases.
Chief executive Jon Berg said: "Being chosen as one of this year’s charities is a huge opportunity for us to raise funds and talk to people about our valuable work.
"We hope to spark an interest with people who might come and join our service as volunteers in a variety of rewarding roles."
Citizens Advice Cornwall takes on cases in emergency situations, many brought about by the ongoing cost-of-living and housing crises.
Consequently, the charity is heavily relying on public support and donations to boost their services as it eyes a volunteer recruitment campaign.
Royal Cornwall Show hopes visitors will support the organisations by way of donations or volunteering enquiries, while learning more about their critical contributions to Cornwall.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here