The Wave Project in Cornwall is taking part in the Big Give's Kind2Mind campaign to raise £20,000 for its surf therapy programmes.
From May 14 to 21, the charity intends to use this campaign to address the rising mental health concerns in the UK.
One in five children experience emotional, social, or mental health difficulties, and recent years have seen a troubling increase in teenage suicide and eating disorders.
The theme for this year's Mental Health Awareness Week is 'Connect with Nature'.
This aligns with The Wave Project's approach, which utilises the transformative power of surfing and ocean connection to improve wellbeing for children and young adults aged eight to 18 years old.
The Wave Project's participation in the Kind2Mind campaign entails raising £20,000, which will be used to support 20 children and young people across the UK battling mental health challenges through and participation in their award-winning programmes.
During this period, donations towards The Wave Project's campaign will be matched up to £10,000, potentially doubling the number of young people the charity can reach.
Ramon Van de Velde, chief executive officer at The Wave Project, said: "Our team and volunteers see first-hand what a difference surf therapy can make.
"The children who take part in our evidence-based programmes demonstrate significantly increased confidence, resilience and self-esteem, as well as a more positive outlook on life.
"The current cost-of-living crisis only adds to the challenges young people face, so these life-changing interventions are needed now more than ever."
Mr Van de Velde added: "We are delighted to be part of the Kind2Mind campaign and appeal to the public this Mental Health Awareness Week.
"Donations of any size can be doubled, and they will ensure The Wave Project continues to have such a positive impact on the lives of thousands of children and young people across the UK."
To support The Wave Project's work, visit The Wave Project’s Kind2Mind campaign page between May 14 and 21 to donate.
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