The UK's biggest independent toy retailer, The Entertainer, is bringing its vast selection of toys to Tesco stores in Cornwall. 

Helston Tesco and Tesco Extra in Pool will soon see shelves stacked with The Entertainer's popular brands such as Barbie, Lego, Hot Wheels, Peppa Pig, and Paw Patrol.

They'll also be offering their exclusive range of Addo toys, known for their great value, and products from the early learning experts, Early Learning Centre.

The Entertainer Toy Shop’s brand-new location will launch at Tesco Helston on Friday, June 21, followed by Redruth Extra on Saturday, June 22. 

The Entertainer at Helston Tesco will open on June 21 followed by Tesco Extra in Pool on June 22 The Entertainer at Helston Tesco will open on June 21 followed by Tesco Extra in Pool on June 22 (Image: The Entertainer | Tesco)

This partnership is a nationwide rollout. The Entertainer plans to open more than 750 Tesco stores across the UK throughout 2024, creating around 1,000 new jobs. This expansion follows a year-long trial at 35 Tesco locations that received positive feedback from customers.

"We're thrilled to bring The Entertainer's magic directly to families in Cornwall," said Lizzie Stapley, regional area manager at The Entertainer. "This is a fantastic opportunity to put smiles on children's faces right in the heart of their communities."

The shelves will be stocked with some of The Entertainer's best selling brands The shelves will be stocked with some of The Entertainer's best selling brands (Image: The Entertainer | Tesco)

Jan Marchant, managing director of Home and Clothing at Tesco echoed this sentiment.
"We're excited to introduce Tesco customers to The Entertainer's amazing toy selection," he said.

"This partnership makes it even easier for parents to find the perfect gift for their kids while shopping at Tesco.

"Get ready to explore The Entertainer's best-selling and affordable toys at your local Tesco." 

For more information on The Entertainer and store locations, visit www.thetoyshop.com/store-finder.

To find out more about Tesco, head to www.tescoplc.com.