A brewery has whipped up a limited-edition beer to celebrate the 200 years of the RNLI.
St Austell Brewery has created Summer Sun, a pale 4.5% fruity summer blonde ale, to mark the milestone of the RNLI.
The ale is available in pubs across the south west, and the brewery has pledged to donate five pence from every pint of it sold to the RNLI.
RNLI Fish Supper events will also be hosted by St Austell Brewery across 13 of its south west coastal pubs in September, with a cut of the ticket sales going to charity.
The brewery plans to raise awareness on the RNLI's latest water safety campaigns, providing advice to help protect those visiting its pubs by the sea.
Laura McKay, marketing and communications director at St Austell Brewery, said: "Many of our coastal pubs are near local lifeboat stations and some of our team members are volunteer crew themselves.
"What better opportunity than the charity’s 200th anniversary for us to recognise the important role these volunteers play within our south west communities, keeping people safe on the water and saving lives at sea."
Steve Instance, RNLI water safety lead for the south west, said: "This partnership will help the RNLI spread vital water safety messaging during our peak summer season as well as bring in funds to help the charity in its mission to save lives at sea.
"St Austell pubs will help us reach a crucial demographic of holidaymakers visiting the coast this summer with our Float to Live messaging which we know saves lives – if you find yourself in trouble in the water, fight the urge to panic, lay back with your ears submerged and use your arms and legs to help you stay afloat.
"Then you can call for help or swim to safety."
To read the RNLI's safety advice on enjoying a beer near the coast or by water, visit https://rnli.org/safety/know-the-risks/alcohol
For more details on the RNLI Fish Supper events happening in September, see St Austell Brewery's social media channels.
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