The winner of the University of Plymouth's Cornwall Innovation Business competition for 2024 has been announced.

KAIAKO AI, the brainchild of founder Simon Vincent, was chosen by a panel of industry experts.

The victory came with a prize package worth more than £11,000, including a free two-person office at the Tremough Innovation Centre in Penryn for a year.

12-months of free business support from co-sponsors Hertzian Ltd and Business Cornwall is also included.

KAIAKO AI empowers small and medium-sized companies to create marketing content quickly.

By combining AI's fast pace with human personality, the software creates 16 charismatic marketing 'voices' for brands.

These are plugged into a generative AI tool that instantly creates human-focused marketing content.

Mr Vincent expressed his excitement about the win, saying: "This opportunity puts us in a fantastic position to meet like-minded businesses, network, learn from them and share ideas.

"We’re looking forward to settling in at Tremough Innovation Centre, and to learning from our mentors at Hertzian and Business Cornwall.

"It’s going to be an exciting year."

Matt Harrington, head of Cornwall Innovation Centres and main competition sponsor, said: "The University of Plymouth, through its long term contract to manage the three Innovation Centres, is delighted to be able to offer this game-changing award to a local innovative and forward-thinking business such as KAIAKO AI.

"The entrants for the competition all showed an incredible amount of ambition and creativity, which reflects what a dynamic and talented county we work and live in.

"Simon has already moved into his free office in Tremough IC and our fantastic Centre team and fellow co-sponsors in this competition are very much looking forward to supporting Simon and KAIAKO AI to help the business grow and thrive in Cornwall."