Tesco pharmacy in Helston and Truro raise cancer awareness

For the first time, Tesco and Cancer Research UK are working together to prompt customers who have spotted something about their body that doesn’t look or feel right, or that isn’t going away, to talk with one of their local supermarket’s in-store pharmacists about what to do next.

The campaign aims to raise awareness at the Helston and Truro Superstores, highlighting possible symptoms of cancer, breaking down barriers people may face to speaking to healthcare professionals, and helping customers feel more confident when communicating with their doctor. 

Shoppers can share any concerns about cancer with pharmacists at Tesco in Helston (Image: Google Maps)

With pharmacists set to play an increasingly bigger role in people’s access to healthcare, this campaign allows Tesco pharmacists to put specialist training provided by Cancer Research UK into action – with customers at the Helston and Truro Superstores only needing to take a few minutes out of their weekly shop. 

Some of the barriers people face to seeking help for potential symptoms of cancer include difficulty getting an appointment, worry about putting strain on the NHS and not wanting to make a fuss. 

Paul Pilkington, Head of Pharmacy at Tesco, said: “Often, many of us will put off seeking advice on something that’s worrying us because we’re too busy, can’t get a GP appointment at a convenient time or simply don’t want to be seen as someone who makes a fuss.

“Being able to have a conversation with one of our pharmacists about a worrying symptom could help lead to a much quicker cancer diagnosis and the likelihood of a successful outcome.”

Cancer Research UK’s survey findings show that last year, about half of people experiencing possible symptoms of cancer didn’t contact their GP within six months.

Pharmacists have undergone specialist training at both Helston and Truro Tesco stores (Image: Google Maps)

Pharmacists at the Helston and Truro Superstores have undergone specialist training with Cancer Research UK to support conversations with the public about possible cancer symptoms and the importance of early diagnosis. 

By offering people a convenient setting to check in about their health, this campaign aims to help people feel more comfortable discussing possible signs and symptoms. Having these conversations can encourage people to seek further medical advice where necessary.

Michelle Mitchell, Cancer Research UK’s chief executive, said: “The earlier people are diagnosed, the better their chance of survival. That’s why it’s so important that we’re joining forces with Tesco to make it easier for people to get help if they notice something that is unusual for them.

"Tesco pharmacists are here to provide expert health information and support in a comfortable and convenient setting for customers. We are excited by the opportunity this gives to speed up diagnosis and save lives.”

The health campaign runs until 29 September and will feature resources and prompts to encourage people to think about their symptoms and speak to an in-store pharmacist for extra support.  

Customers at the Helston and Truro Superstores can either have a confidential, private chat in a consultation room with a pharmacist as they do their weekly shopping, or they can visit Tesco.com/pharmacy to book an appointment.