Visit Cornwall has announced the return of its Tourism Summit.

The two-day event will be held at the Alverton Hotel in Truro on January 15 and 16, 2025.

It will be the first summit since 2020 and will bring together industry leaders, tourism professionals, and business owners.

The event is open to all, including tourism business owners, managers, marketers, and stakeholders in Cornwall's tourism industry.

Jon Hyatt, chairman of Visit Cornwall, said: "We are delighted to announce the return of our Tourism Summit for 2025 and look forward to gathering with tourism businesses from across the county for two days of insights and strategies from industry experts, whilst also having the invaluable opportunity to make connections and discuss key local issues facing the sector, driving the vision and shaping the success of Cornwall’s visitor economy for 2025 and beyond."

The conference will start on January 15 with a full day dedicated to business owners, managers, and decision-makers.

Speakers and expert panels will focus on key trends, challenges, and opportunities in the tourism sector.

Attendees will hear from Patricia Yates, CEO of VisitBritain/VisitEngland; Kate Nicholls OBE, CEO of UK Hospitality; Lord Hutton, chairman of the Cornwall Economic Forum; and Patrick Richards, founder and director of TerraVerde.

The second day will be tailored to those involved in the marketing of their tourism or hospitality business.

There will be practical tips and guidance on how to increase reach, build better marketing relationships, and boost revenue through exclusive access to data insights from the Visit Cornwall team.

The morning will follow a similar structure to day one, with sessions led by Tom Chartres-Moore and Amy Ralston from Stephens Scown; Chris Thompson, CEO of You Smart Thing; Rob Edlin from Niddocks; Robin Tjolle, VisitEngland regional development lead for the South West; and Abi Steel, Visit Cornwall tourism manager.

In the afternoon, Nick Hall, founder and CEO of the Digital Tourism Think Tank, will lead interactive workshops, allowing attendees to explore the latest digital tools and techniques in a hands-on environment.

Tickets are now on sale via the Visit Truro ticket office.

Tickets are priced at £55 per person per day, with discounted rates available for those with an active Visit Cornwall membership.

This cost includes refreshments throughout the day, as well as lunch.

This event has been part-funded by the UK Government through the UK Shared Prosperity Fund, and by sponsors, including Great Western Railway (GWR).