Rattler in Cornwall named the best apple cider brand in UK

Rattler Cyder has once again been named the UK's most beloved apple cider brand, securing the top spot for the second consecutive year in a Savanta survey of over 96,000 consumers.

Rattler full range on the beach in Cornwall (Image: Supplied) The survey also ranked Rattler 46th in the Top 100 Most Loved Drink Brands in the UK, outpacing established names such as Guinness (52nd), Old Mout (69th), and Bulmers (81st).

In evaluating brand loyalty, participants were asked about their opinions of various brands, specifically answering the question, ‘What is your opinion of the following brand?’ with ‘love’ being the highest endorsement option.

Rattler is known for its range of varieties including Original, Mango, Tropical, Berry and a festive Winter Mulled Rattler, as well as a patent-pending and award-winning low alcohol option, Rattler Zero, Rattler Cyder appeals to both cider traditionalists and those looking for a new twist on a classic.

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Caitlin Kilpatrick, Brand Executive at Savanta, commented on the survey results. She said: “The Most Loved brands are associated with popularity and particularly market leadership.

“One element of a quality brand image is the perception that the product is made with attention, using the best ingredients by people who care.

Healeys Cornish Cyder Farm Visitor Centre near Truro (Image: Supplied) “Loved brands invariably maintain a high score on Brand Advantage, highlighting that product quality credentials in terms of ingredients used, sourcing and manufacturing process can be part of a brand’s message to help build emotional connections.

Being distinctive is more important than being ‘different’. At the point of purchase a brand must stand out so that buyers can easily identify it – with colours, logos, taglines, or even sounds,” she added.

Rattler is produced at Healeys Cornish Cyder Farm, a destination that has become synonymous with quality cyder.

Founded in 1980 by Kay and David Healey, Healeys Cyder Farm has grown from a small family venture into one of Cornwall’s most iconic beverage producers.

Today it is home to Cornwall's largest commercial orchards and is a major player in the Cornish beverage market and a popular tourist destination, attracting 100,000 visitors annually to experience the cider-making process through orchard tours, tastings, and interactive activities.

Now in its second generation of family management, the farm is a pioneering enterprise that's driving innovation, championing sustainability, and fostering community development.