Allbirds Gwithian beach footprints for environment G7 leaders

Created by sustainable footwear brand Allbirds, the Gwithian Bay footprints represent carbon emissions per person in the G7 compared to the global average.

The brand is hoping the footprints serve as a reminder for the seven nations to lead by example and commit to cutting carbon emissions now, rather than in the future.

Last year, they became the first global fashion brand to put carbon labels on every product - so customers can understand the environmental impact of their purchases - and then open-sourced a proprietary version of their carbon footprint calculator, so that the rest of the industry could do the same.

The footprints were organised by sustainable brand Allbirds

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According to the brand, who cite research from ourworldindata.com, the difference is startling, with the G7 polluting almost twice as much as the rest of the world.

This data claims that he average person globally emits 4.7 tonnes of CO2each year, whereas people living in G7 nations average 9.2 tonnes.

Cornish sand artist One Man and His Rake created the installation.

Allbirds co-founder Joey Zwillinger said: "Climate change is the problem of our generation and we need to act now, and act together.

"If we’re going to successfully tackle this mess that we’re in, we need to step it up a notch and start holding ourselves accountable.

"Nobody is perfect - including us - but we need to see the leaders of the G7 use their global leadership position to drive down their carbon footprints today, leading the way in the climate crisis."